Support Make-A-Wish Netherlands together with Bickery
Bickery Food Group and Make-A-Wish Netherlands bring magic to Christmas hampers
Bickery Food Group and Make-A-Wish Nederland join forces. With the new product line ‘Wish upon a star’ they contribute to fulfilling the dearest wishes of children with a serious, sometimes even life-threatening illness.
From idea to collaboration.
Corporate social responsibility has always been a top priority for Bickery Food Group. In 2024, Bickery Food Group and Make-A-Wish Nederland entered into discussions about a special collaboration. The collaboration agreement has now been signed. This marks the start of a collaboration for the coming years.
Wish upon a star: a product line with meaning
“With the ‘Wish upon a star’ products, we not only make Christmas special, but we also help seriously ill children. Especially in this period, when some children are too ill to be at home and may even have to spend Christmas in hospital, we want to bring some light together with Make-A-Wish. The Make-A-Wish products have been specially developed for Christmas packages and offer our customers the opportunity to make a valuable contribution.”
-Oscar Sjoerds, Director Christmas Division Bickery Food Group
"Make-A-Wish is all about positivity and resilience. Together with Bickery Food Group, we turn every Christmas package into more than just a gift – we turn it into an opportunity to fulfill a wish and empower a child."
– Karina Tiekstra, CEO Make-A-Wish Netherlands
As many wish fulfillments as possible, also in 2025
- Every day, 4 families in the Netherlands hear that their child is seriously ill.
- From every set of greeting cards sold (€2.50), €1 goes to Make-A-Wish.
- Annual donation by Bickery and an additional donation based on achieved turnover.
How you can help make a difference
Would you like to contribute as a company? Our customers – Christmas package compilers in the Netherlands – can support Make-A-Wish in the coming years by choosing ‘Wish upon a star’ products. Together with us, make as many dearest wishes come true as possible.
About Make-A-Wish Netherlands
Every day, an average of four families in the Netherlands hear that their child has a serious, sometimes even life-threatening illness. For all these 1,500 children per year, Make-A-Wish Netherlands wants to fulfill their dearest wish. Becoming a forest ranger or a princess in a real castle: the magic is always sought out together with the dearest people. The fulfillment of the wish is a unique experience that makes these children stronger and gives them confidence and strength for the future in a very difficult time.
About Bickery Food Group B.V.
Bickery is the largest supplier of innovative food concepts and distributor of national and international food brands for the Christmas and gift hamper market.
